Our Directors.
Redha Fezoui
Redha has over 30 years of experience as a senior commercial and business strategist, with a proven track record of delivering multi-year projects within Africa and the Middle-East.
He has a creative and pragmatic approach, using his skills to identify, target and solve problems, finding innovative solutions that deliver value to the bottom line. His experience extends into B2B and B2C technology fields such as Medical Equipment, Banking Equipment and Software Applications.
His consultative approach puts clients at ease as he provides superior senior counsel that is both practical and actionable, quickly making a difference to the organisations he works with.
One of Redha’s key specialisations is in the area of sales transformation where he has restructured sales teams in multiple regions that have delivered superior sales performance.
Mike Evans
Mike has worked in highly operational international businesses for nearly thirty years, steering brands through start-up, exponential growth, economic and political turmoil, and crises that have significant moral implications.
What makes Mike different is that he sees things through from start to finish. His experience comes from the aviation sector, where he managed the communications response following a tragic air accident, the family assistance programme, and managed internal and external investigations.
He has extensive experience of running large-scale communications programmes, including the development of corporate messaging, internal communications and organisational change.
Mike is accredited through the Chartered Institute of Public Relations (CIPR). He is accountable to the institution’s Code of Conduct and his name appears on the publicly available PR Register.